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Direct linkConnor, Robert T. – International Multilingual Research Journal, 2008
Matched-guise experiments have passed their 40th year as a powerful attitudinal research tool, and they are becoming more relevant and useful as technology is applied to language research. Combining the specificity of conversation analysis with the generalizability of social psychology research, technological innovations allow the measurement of…
Descriptors: Animation, Research Tools, Computer Graphics, Language Research
