Since the COVID-19 pandemic, online interviews have become a cheap and practical way to collect research data with no need to travel, from the comfort of your office or home. In 2023, we interviewed online 15 academics working in initial teacher education using an unstructured interview approach, without a schedule of interview questions or prompts to follow, so that they could tell us whatever they wanted to share about their working lives. In this case study we offer practical advice on preparing for working with this method, including the unknown stories you will be told, and also look at some ethical implications for unstructured interviews conducted online and how you can mitigate against these in your own research projects. [This content is provided in the format of an e-book.]