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Direct linkDuffy, Katherine; Ney, Jillian – Journal of Marketing Education, 2015
Digital technologies pervade the higher education landscape as a way to build student engagement and enhance student learning and teaching. In practice, however, the ways in which these tools are implemented in marketing education appear to be ad hoc, rather than using a systematic approach to build engagement and provide students with the skill…
Descriptors: Educational Technology, Mass Media Use, Electronic Learning, Technology Uses in Education
Download full textBuus, Lillian – Electronic Journal of e-Learning, 2012
At Aalborg University (AAU) we are known to work with problem-based learning (PBL) in a particular way designated "The Aalborg PBL model." In PBL the focus is on participant control, knowledge sharing, collaboration among participants, which makes it interesting to consider the integration of social media in the learning that takes…
Descriptors: Foreign Countries, Social Sciences, Problem Based Learning, Systems Development
