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Direct linkCampo, Shelly; Askelson, Natoshia M.; Routsong, Tracy; Graaf, Lorrie J.; Losch, Mary; Smith, Holly – Health Education & Behavior, 2008
National health communication campaign developers have ignored rural audiences in campaign development and testing, despite the health disparities that exist for this group. Researchers in a rural Midwestern state tested the appropriateness of CDC's national colorectal cancer screening campaign, Screen for Life. Based on focus groups and a…
Descriptors: Quasiexperimental Design, Health Education, Focus Groups, Cancer
Richards, R.; Reeder, A. I.; Bulliard, J.-L. – Health Education Research, 2004
Melanoma and skin cancer are largely attributable to over-exposure to solar ultraviolet radiation (UVR). Reports of UVR levels within media weather forecasts appear to be well received by the public and have good potential to communicate the need for appropriate sun protection to a broad audience. This study describes provision of UVR messages by…
Descriptors: Cancer, Audiences, Radiation, Foreign Countries
