Relationship marketing, a concept that focuses on attracting, maintaining, and building business relationships, has enhanced the profitability of businesses. The core of the relationship marketing approach in business is that resources are directed toward strengthening ties to existing customers on the proven premise that maintaining existing…

This guide presents activities to increase human relations skills for women. Each activity includes sections on the goal, group size, materials required, time required, objective, procedures and directions, discussion questions and key points, and evaluation. Activities are: (1) self-esteem, including sections on interaction, insights, and…

This article describes incorporation of the goals of personal growth, knowledge of group process, and application of process groups in professional settings into a course. Evidence that students participating in the course tended to respond more freely to each other, justified the continuation of similar courses in the curriculum. (Author)

The results of this study indicated that systematic human relations training for resident assistants has a significant positive effect on their helping skills. This was evidenced by the performance of the resident assistants on both the written and taped data. Even a short training program can result in significant increases in levels of helping…

An evaluation was made of computer assisted instruction on human relations skills implemented on the PLATO IV computer system. These materials had been devised for use by company commanders (CCs) at Naval Recruit Training Commands (RTCs). A substantial improvement on the part of CCs, and recruits of CCs undergoing this instruction, was found.…

Subjects in all three experimental groups maintained eye contact for a significantly longer period of time than did controls. Reflection of feeling responses were recorded a significantly greater proportion of the time for the lecture-discussion and lecture-modeling treatments than for the control group. Males in the lecture-modeling treatment…

This study was concerned with investigating the effects of human relations laboratory experiences on the interpersonal behavior of male and female college students. (Author)

Pedagogical research emphasizes the need for teachers to be involved in developing the personal skills and interactional abilities of students in their classrooms. The role of counselors in teacher training and the implications for teacher and counselor interaction in training and practice are discussed. (KS)

A transactional analysis exercise useful in developing human relations abilities is presented for secretaries. The main purpose of the exercise is to make people aware of how they affect others and to improve their relationship with others. Decision-making and time management are other aspects of the activity. (TA)

A ten-week program of large-group instruction, task-oriented interaction, and field study resulted in significantly greater empathy on the part of teachers toward minority persons--an attitude change still in evidence two and one-half months after program completion. (MB)

The People In Everything (PIE) Program is an attempt to provide humanistic education by involving the total school population in teaching-learning environment improvement. Primarily an inservice program for K-8 teachers, staff and administrators, its objectives are seen as identifying human relations problems and developing the skills to solve…

It is assumed that too few principals, teachers and counselors possess the necessary personal characteristics which facilitate the growth or self actualization of students. This study investigates whether these qualities could be developed, using a model of human relations training. Four hypotheses were formulated: (1) teacher self actualization,…

The Interpersonal Communications Inventory (ICI), developed by Bienvenu, identifies and compares the communication patterns, characteristics, styles, and processes of educational personnel. One hundred forty-three individuals, most of whom were teachers or teacher aides from bilingual schools in six school districts in northeastern Oklahoma,…

This document is one in a set of eight staff development training manuals developed to facilitate the efforts of educators in the planning and implementation of comprehensive career guidance programs on the secondary level (7-12). This series is based on the goals and developmental objectives identified by the Georgia Comprehensive Career Guidance…