Relationship marketing, a concept that focuses on attracting, maintaining, and building business relationships, has enhanced the profitability of businesses. The core of the relationship marketing approach in business is that resources are directed toward strengthening ties to existing customers on the proven premise that maintaining existing…

Pedagogical research emphasizes the need for teachers to be involved in developing the personal skills and interactional abilities of students in their classrooms. The role of counselors in teacher training and the implications for teacher and counselor interaction in training and practice are discussed. (KS)