Massive Open Online Courses (MOOCs) are courses offered for free for any students with an internet connection. Many institutions now offer free MOOCs, including prestigious state universities and private schools. MOOCs are differentiated from ordinary online classes in several ways. Some MOOCs may have as many 50,000 students enrolled in a course…

This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…

The authors describe an assignment in which first-year university students develop a sense of community by discussing personally relevant topics via the shared experience enabled by the social media tools Twitter and Paper.li. A list of references and suggested readings is included.

The potential represented by the usage of Internet-based communication technologies in parallel with e-instruction is enabling learners to cooperate and collaborate throughout the world. However, an important dimension, namely the socialization of learners through online dialogues via e-mail, discussion forums, chats, blogs, wikis and virtual…

The need for the effective development of digital literacies pervades every aspect of instruction in contemporary classrooms. As a result, teacher candidates must be equipped to draw upon a variety of literacies in order to tap into the complex social worlds of their future pupils. The Write for Your Life Project was designed to strengthen…

While Web 2.0 has no universal definition, it always refers to online interactions in which user groups both provide and receive content with the aim of collective intelligence. Since 2005, online software has provided Web 2.0 collaboration technologies, for little or no charge, that were formerly available only to wealthy organizations. Academic…

Mentoring has transformed from traditional master-apprentice relationships into multiple developmental relationships that extend beyond functional, organizational, and geographic boundaries. The Internet provides one mechanism for proteges to identify mentors to help navigate career opportunities. The online mentor activity presented here requires…