Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…

With more and more people attached to their computers, it's no wonder that publications are increasingly going online. Magazines are either supplementing their print content with online bonus information, such as extended features, photos, audio files, or videos, or looking to ditch the printing presses entirely to focus on all-electronic…