Universities around the world increasingly use online videos to recruit both domestic and international students. However, little is currently known about how such videos are used to market international programmes in the Global South. We analysed a sample of 19 videos that promote international programmes at Thai universities. After transcribing…

In a country where only 1 percent of college students can afford to study abroad, staking one's university's reputation on its international program might seem elitist. In a way, it is. But the University of Monterrey, where 40 percent of students participate in foreign-exchange programs, says that internationalization is also part of a broader…