This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the…

Pre/post-project data from 40 students who worked with 25 older workers on skill-building activities indicated that service learning improved their attitudes toward older workers. Preproject, both students and workers felt older workers would not be comfortable with technology. Students discovered that older workers are interested in and capable…

Argues that adults can provide and demonstrate to children a model for better understanding of the elderly and the aging process. Describes factors that interfere with intergenerational relationships, children's views of aging, and why biases exist. Contains tips for adults to bridge the gap by providing balanced views via children's literature.…

Forty documents addressing quality issues in the education of older adults were reviewed. The articles, papers, and books, all of which were published in Great Britain or the United States between 1983 and 1985, were examined to obtain answers to the following questions: (1) What kind of terminology is used to describe the specific learner…