This paper examines whether marketing educators' efforts in integrating sustainability-related issues in an undergraduate Integrated Marketing Communications (IMC) course affect students' perceived sustainability literacy. Using the Taxonomy of Significant Learning, a traditional IMC course was redesigned to include sustainability-focused concepts…

Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by…

In this paper we identify some of the issues and problems that we confronted while developing a new, one-semester, interdepartmental, multidisciplinary capstone design course. We implemented the following changes to the pre-existing capstone design course: (1) Utilized a website to enhance information transfer, (2) Modularized the course and…

A course titled "Interdisciplinary Research in Mass Communication," drawing on law, business, economics, and communication, was offered at Stanford. This syllabus presents the seven topics considered in the course: the citizen's need to know, the new communication media, privacy, media concentration, access, advertising and consumerism,…

An English scientific language course developed for the professional communications engineering program at the University of Technology of Papua New Guinea was designed to incorporate some of the principles of language across the curriculum and to accompany an introductory electronics course. The language and subject area courses are taught in…

Educational trends in Italy are investigated and case studies are presented of experimental courses in communications at five secondary schools. The study is arranged in five chapters. The first chapter examines the relationships among the creative process, the cultural context, and socio-economic influences. The second chapter presents the…

For the twenty-seventh year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the National AECT Convention in Chicago, Illinois. The Proceedings of AECT's Convention are published in two…