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Direct linkNewell, Jay; Tavanapong, Wallapak; Berghefer, Sherry – Journal of Advertising Education, 2017
Advertising technology is advancing quickly incorporating digital techniques that may be beyond the experience of the individual faculty member. Collaborative teaching, where faculty members from different disciplines co-teach a course, may be a solution. This report assesses the learning outcomes of an advertising technology course taught by…
Descriptors: Advertising, Computer Science Education, Pretests Posttests, Interdisciplinary Approach
Peer reviewedGrieshaber, Larry D.; And Others – American Journal of Pharmaceutical Education, 1980
A course in pharmaceutical product merchandising offered at the St. Louis College of Pharmacy incorporated as its three major components the development of a one-page print advertisement, a recorded radio commercial, and a videotape commercial series. Student evaluations were based on performance rather than effort. (MSE)
Descriptors: Advertising, Commercial Art, Course Descriptions, Drug Use
