Cross-cultural blunders caused by inappropriate use of language are a common problem in international professional communication. They cause misunderstanding, lead to business failures, and tend to be offensive at times. Such blunders may occur in business ads, slogans, products names, and instructions. Understanding their causes and finding…

Suggests some specific things to consider when preparing print, interactive electronic, or visual materials for clients outside of North America. (SR)

Examines how various cultural communication practices and perceptions affected the way in which individuals from different cultures perceived the same negotiation process. Demonstrates that culture affected how Dutch and Chinese observers perceived and interpreted the same videotaped Chinese-Dutch negotiation. (SR)