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Conflicting Theories of Social Change
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Coleman, James S. – American Behavioral Scientist, 1971
Seeing the goal of directed social change as an increase in control over the conditions of existence, or, alternately, as an expansion of resources, a major distinction between theories of social change emerges--those which start with changes in the social conditions in which individuals find themselves versus those which start with changes in…
Descriptors: Behavior Change, Change Agents, Court Litigation, Individual Power
On the Nature of Innovations
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Zaltman, Gerald; Lin, Nan – American Behavioral Scientist, 1971
The basic dynamic core of social change, the adoption and diffusion processes, evolves around an innovation. The tendency to adopt an innovation related to communicability of the innovation, its compatibility with other practices, its publicness, and the reversibility of its effects. (Author)
Descriptors: Adoption (Ideas), Bibliographies, Change Agents, Diffusion
Some Notes Toward Theory on Relative Deprivation, Social Movements, and Social Change
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Morrison, Denton E. – American Behavioral Scientist, 1971
To explain social change, one must know not only about the aspiration level of individuals or about the resources available in the environment, but the coordination over time, of these two elements in relation to each other. (Author)
Descriptors: Aspiration, Disadvantaged, Group Dynamics, Interaction Process Analysis
Communication and Social Change
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Westley, Bruce H. – American Behavioral Scientist, 1971
Where the traditional view urges the study of what content through what channels will produce what effects on what audiences, we should be studying how societies process information. (Author/MB)
Descriptors: Bibliographies, Change Agents, Communication (Thought Transfer), Diffusion
Resistance to Change
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Watson, Goodwin – American Behavioral Scientist, 1971
If people and organizations do not change, it must be because the natural drives toward innovation are being stifled or held in check by countervailing forces. Factors within personality and social systems which resist change are examined and recommendations for neutralizing or transforming these factors are summanized. (Author/MB)
Descriptors: Bibliographies, Conformity, Group Norms, Interaction Process Analysis
Small Group Research
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McGrath, Joseph E. – American Behavioral Scientist, 1978
Summarizes research on small group processes by giving a comprehensive account of the types of variables primarily studied in the laboratory. These include group structure, group composition, group size, and group relations. Considers effects of power, leadership, conformity to social norms, and role relationships. (Author/AV)
Descriptors: Behavioral Science Research, Conformity, Group Behavior, Group Structure
The Elements of Social Action
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Kotler, Philip – American Behavioral Scientist, 1971
A framework involving five elements--cause, change agent, change target, channel, and change strategy--provides a useful framework for social action analysis. (Author)
Descriptors: Change Agents, Group Dynamics, Interaction Process Analysis, Models
Social Structure and Social Change
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Rogers, Everett M. – American Behavioral Scientist, 1971
Drawing on examples and evidence from social science research on the diffusion of ideas, social movements, and several other related fields, nine propositions dealing with the interrelationships between social structure and social change are explored. (Author/MB)
Descriptors: Adoption (Ideas), Diffusion, Innovation, Interaction Process Analysis