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Parker, Frances Yoakam

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Ohio

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The Vocational Homemaking Teacher Opinion Leader as a Referent in the Communication of Change.

Parker, Frances Yoakam – 1969

To investigate the feasibility of using opinion leaders to introduce new ideas in vocational homemaking, 124 vocational homemaking teachers and three regional supervisors of three representative regions in Ohio were surveyed by group-interview technique to determine if vocational homemaking opinion leaders were selected as sources of advice and…

Descriptors: Adults, Bibliographies, Change Agents, Communication (Thought Transfer)