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Direct linkCruz, Melissa – Strategic Enrollment Management Quarterly, 2019
History, tradition, academic rigor, and personal attention: these words are found throughout the marketing materials and online descriptions of traditional, in-person graduate programs. But for universities seeking to expand their revenue base, online graduate programs are one option that can be readily implemented. Research shows that by fall…
Descriptors: Electronic Learning, Enrollment Management, School Holding Power, Referral
Download full textRuffalo Noel Levitz, 2017
This "2016 E-Expectations Trend Report" examines the differences in how college-bound students used the digital tools at their disposal from the spring of their junior year to the fall and spring of their senior year. This report contains results from three web surveys: (1) May 2015 survey: 1,526 class of 2016 juniors (spring juniors);…
Descriptors: College Choice, High School Students, College Bound Students, Student Recruitment
