In the emergence of pandemic Coronavirus Disease (COVID-19), the delivery of education service becomes a global issue, and many traditional higher education institutes are shifting toward digital alternatives methods. E-learning is considered the most appropriate effective method of knowledge delivery to meet the current academic requirements.…

Purpose: This study aims to evaluate students' intention and actual use (AU) of artificial intelligence (AI) tools' to discover how the power of AI influences learning and academic success. Design/methodology/approach: This paper used the unified theory of acceptance and use of technology (UTAUT) to develop a structural equation model (SEM) and…

Several studies have investigated factors guiding children's decisions when learning from others, although less is known about factors that govern children's decisions when they transfer knowledge to others. Here we asked whether children would privilege ingroup members when teaching and, if so, whether this tendency would persist when…

This paper explores the characteristics of mobile social media marketing adoption in the context of digital natives via an extended Mobile Technology Acceptance Model. Specifically, mobile usefulness and mobile ease of use were studied together with (1) networks relationship properties: homophily and tie-strength to understand their impacts on…

A systematic scoping review of anti-smoking mass media campaign literature provided opportunity to explore how social normative theories and constructs are used to influence smoking cessation. Synthesis of findings was constrained by significant heterogeneity. Nevertheless, the results indicate that a broader conceptualization of social norm is…

This study examines the effects of Jayhawks Give a Flock, a bystander education program adapted from "Bringing in the Bystander," on first-year students' intentions to intervene as bystanders and prevent sexual violence using the Theory of Planned Behavior (TPB) (Fishbein & Azjen, 1975; 2010) as a theoretical framework. This study…

The purpose of this study is to test an integrated entrepreneurial motivation and intention model based on self-determination theory (SDT) and the theory of planned behavior (TPB). Particularly, it aims at testing the direct and indirect effects of the basic psychological needs satisfaction of SDT, that is, autonomy, competence, and relatedness on…

Early learning centers are springing up rapidly in China. However, parents are confronted with high prices and difficulty in assessing the effectiveness of early enrichment programs (EEPs). This study was driven by this phenomenon and aimed to investigate parental decision-making processes of buying EEPs from a social media perspective. We sampled…

Background: Individual-level implementation determinants, such as clinician attitudes, commonly influence the successful adoption of evidence-based practices, but few explicit strategies have been tested with regard to their ability to impact these key mechanisms of change. This paper reports on an initial test of a blended, theoretically-informed…

The theory of planned behaviour (TPB) claims that behaviour can be predicted by behavioural intention and perceived behavioural control, while behavioural intention is a function of attitude towards the behaviour, subjective norm, and perceived behavioural control. This study aims at providing explanation and prediction of teachers' inclusive…