Background: The key to controlling tobacco use lies in preventing new smokers. Graphic health warnings (GHW) discourage smoking initiation, but their effectiveness depends, in part, on their design. Purpose: To measure the effect of varying the design and location of GHW, which occupy 30% of the package, to discourage smoking initiation. Methods:…

Event-based prospective memory (PM) is the ability to remember to perform an intention in response to an environmental cue. Recent microstructure models postulate four distinguishable stages of successful event-based PM fulfillment. That is, (a) the event must be noticed, (b) the intention must be retrieved, (c) the context must be verified, and…

Pictures are defined by their creator's intentions and resemblance to their real world referents. Here we examine whether young children follow a realist route (e.g., focusing on how closely pictures resemble their referents) or intentional route (e.g., focusing on what a picture is intended to represent by its artist) when identifying a picture's…

We selected 24 Hollywood movies released from 1940 through 2010 to serve as a film corpus. Eight viewers, three per film, parsed them into events, which are best termed subscenes. While watching a film a second time, viewers scrolled through frames and recorded the frame number where each event began. Viewers agreed about 90% of the time. We then…

Dual route models of reading suggest there are 2 pathways for reading words: an orthographic-lexical pathway, used to read familiar regular words and exception words, and a grapheme-to-phoneme-conversion-(GPC)-sublexical pathway, used to read unfamiliar regular words, pseudohomophones (PHs), and nonwords. It is unclear, however, whether PHs…

Several theories suggest that actions are coded for imitation in terms of mentalistic goals, or inferences about the actor's intentions, and that these goals solve the "correspondence problem" by allowing sensory input to be translated into matching motor output. We tested this intention reading hypothesis against general process accounts of…