Health messaging can be a successful tool in encouraging pro-social behavior, such as bystander intervention in sexual violence situations. This dissertation explored the development of a social media message to encourage bystander intervention among college students using multiple theoretical frameworks: social norms approach and bystander…

This study examines the effects of Jayhawks Give a Flock, a bystander education program adapted from "Bringing in the Bystander," on first-year students' intentions to intervene as bystanders and prevent sexual violence using the Theory of Planned Behavior (TPB) (Fishbein & Azjen, 1975; 2010) as a theoretical framework. This study…