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Direct linkZhang, Jinguang; Reid, Scott A. – Human Communication Research, 2013
The public expression of opinions (and related communicative activities) hinges upon the perception of opinion consensus. Current explanations for opinion consensus perceptions typically focus on egocentric and other biases, rather than functional cognitions. Using self-categorization theory we showed that opinion consensus perceptions flow from…
Descriptors: Public Opinion, Mass Media Effects, Models, Social Behavior
Park, Hee Sun; Smith, Sandi W. – Human Communication Research, 2007
The effects of the attitudinal, normative, and perceived behavioral control (PBC) components of the theory of planned behavior and personal- and societal-level descriptive and injunctive norms were investigated with regard to their impact on the intent to enroll on a state organ-donor registry and the intent to engage in family discussion about…
Descriptors: Intention, Behavior Theories, Family Relationship, Donors
