This study examined the future entrepreneurial behavior of female university students. It also examined the moderating role of university business incubators in the relationship between planned behavior and future entrepreneurial behavior among female students. A questionnaire was developed based on Ajzen's proposals on how to build a…

Purpose: This paper investigates the factors affecting individual dispositions toward intentions. Specifically, this study aims to investigate the effects of emotional intelligence, entrepreneurial motivation and creativity on the entrepreneurial intentions of university students in Jordan. Design/methodology/approach: The data were gathered…

In this study, we examine the role of AI-driven marketing in international student recruitment, focusing on how perceived usefulness, trust, and personalization influence decision-making. Grounded in the Technology Acceptance Model (TAM), the Trust-Based Decision-Making Model, and the Personalization--Privacy Paradox, we studied how AI-powered…

ChatGPT a state-of-the-art language model created by Open Artificial Intelligence (AI), can revolutionize education by improving student engagement and making learning more personalized. Consequently, the study's purpose is to evaluate the antecedent factors that the influence usage and continuance usage of a recently introduced AI-based tool…

Metaverse, which combines a number of information technologies, is the Internet of the future. A media for immersive learning, metaverse could set future educational trends and lead to significant reform in education. Although the metaverse has the potential to improve the effectiveness of online learning experiences, metaverse-based educational…

The examination of the impact of Generative AI (GenAI) on higher education, especially from the viewpoint of students, is gaining significance. Although prior research has underscored GenAI's potential advantages in higher education, there exists a discernible research gap concerning the determinants that affect its adoption. In the present study,…

Purpose: This paper aims to examine the direct impact of entrepreneurship education on university students' entrepreneurial intention and the moderating role of perceived governmental support in terms of financial support and policies and regulations. Design/methodology/approach: The study collected data using questionnaires from students enrolled…

The use of language in digital discourse for marketing has rapidly developed through mass media. This paper elucidates how advertisers employ various pragmatic strategies to persuade the recipient to act (behavior) by purchasing specific products. This study utilized different theoretical and conceptual frameworks (Theory of Reasoned Action and…

Research on information systems has identified a variety of factors across a range of adoption models that determine their acceptance. In this research, the unified theory of acceptance and use of technology (UTAUT), which integrates determinants across eight models, was utilised to analyse students' intentions to use and their actual usage of…

The current study aimed to know the factors that affect university college student's acceptance and use of Mobile learning (ML), and to discover the relationships between these factors. The researcher used the relational descriptive approach through the questionnaire Instrument. The questionnaire consisted of (25) items distributed on (7) factors…

Purpose: The purpose of this study is to investigate the factors that affect students' behavioral intentions to use virtual classrooms at Princess Sumaya University for Technology (PSUT) in Jordan. Design/methodology/approach: A quantitative research approach was adopted, an online survey method was used and the data were collected among students…

This study explores the mechanism through which system quality influences e-learning system acceptance. Precisely, this study aims to examine how perceived usefulness and intention to use serially mediate the impact of system quality on actual use. The data were collected from three public universities in Jordan. Structural equation modeling was…

The aim of this study was to discern the students' perception of social media networks integration into the educational process. The study was conducted in seven universities in the Northern region of Jordan. To achieve this goal, authors used the descriptive survey approach. A stratified random sample of 762 students from both genders and…

This study aimed to assess the readiness of Jordanian science teachers for integrating Artificial Intelligence (AI) in science education, focusing on their perceptions, challenges, and training needs. A quantitative survey methodology was employed, using a 35-item questionnaire distributed to 136 science teachers in urban Jordan. The…

This study examined the attitudes toward online learning of EFL students by applying technology acceptance model (TAM) constructs along with the characteristics of the online learning system and the experience of online learning as external independent variables. The study used a quantitative approach. The researchers collected data by…