Background: ChatGPT, as a cutting-edge technology in education, is set to significantly transform the educational landscape, raising concerns about technological ethics and educational equity. Existing studies have not fully explored learners' intentions to adopt artificial intelligence generated content (AIGC) technology, highlighting the need…

Immersive technologies strive to enhance users' digital experiences by enabling more interactive, engaging, and realistic virtual environments. Despite the growing popularity and advancements in immersive technologies, achieving widespread user acceptance remains a significant challenge. In addition, previous acceptance models may not fully…

Current educational trends leverage artificial intelligence (AI) to provide high-quality teaching and enhance students' learning competitiveness. This study aimed to evaluate the acceptance of artificial intelligence generated content (AIGC) for assisted learning and design creation among art and design students. Based on an extended technology…

In today's educational landscape, students have access to enriched learning environments through augmented and virtual reality (AR/VR) applications. Effective digital learning depends on identifying the key factors and learner attitudes that influence engagement and task performance. We focused more on preservice teachers' intentions to use AR/VR…

This study explores the role of social influence in the adoption strategies of generative artificial intelligence (GenAI) among graduate and undergraduate students. Using the Unified Theory of the Acceptance and Use of Technology (UTAUT) and its key behaviour intention determinant, social influence, the relationship between GenAI popularity among…

The incorporation of artificial intelligence (AI) into education is becoming more important over time, although faculty viewpoints on this integration are not well recognized. To analyze educators' attitudes towards AI tools in Bangladesh, this research built a modified model that included components from the technology acceptance model (TAM),…

Although Generative Artificial Intelligence (GAI) has demonstrated significant potential in education, there is a lack of research on pre-service teachers' behavioral intentions toward GAI. This study is based on the UTAUT2 model and, for the first time, introduces perceived risk as a key variable to systematically investigate the factors…

Technological advancements in recent years have accelerated the development of information and communication technologies, introducing numerous innovations. One prominent innovation is the concept of the metaverse, which has gained significant popularity and is increasingly influencing various sectors, including the economy, art, entertainment,…

This investigation aimed to ascertain latent profiles of university students predicated on fundamental factors influencing their intentions to acquire knowledge in artificial intelligence (AI). The study scrutinized four dimensions: supportive social norms, facilitating conditions, selfefficacy in AI learning, and perceived utility of AI. Through…

This study examines factors influencing teachers' intention to adopt Generative AI technologies in education by extending the Technology Acceptance Model (TAM). The proposed comprehensive model incorporates both external factors (exposure to AI information, information credibility, and institutional support) and internal factors (intrinsic…

This study advances an e-learning adoption model by exploring the link between Performance Expectancy (PE) and Behavioural Intention (BI) to adopt e-learning among undergraduate students in Kenya's public universities. Using the Unified Theory of Acceptance and Use of Technology (UTAUT), data were collected from a sample of 388 respondents through…

Generative Artificial Intelligence (AI) is steadily gaining prominence in higher education and brings about huge impact on college students' daily life. However, limited studies paid attention to college students' use behavior of generative AI and its influencing factors. The study aimed to explore this issue by adopting an extended Unified Theory…

This research investigates the factors and configurations influencing the intention of primary and secondary school students to use online education. Employing the Technology Acceptance Model (TAM), the research framework incorporates considerations of external environmental factors, extending the model. Methodologically, Structural Equation…

With the development of virtual reality technology, 3D multi-user virtual environments (MUVEs) have attracted increasing research attention and are thought to bring many learning benefits in higher education. However, the widespread and sustained application of MUVEs in higher education lies in learners' intention to use them, but the mechanism…

This research explored the attitudes of higher education students toward ChatGPT, an AI tool commonly employed for academic assistance. Our aim was to investigate students' acceptance and use of ChatGPT during their academic pursuits. We targeted two distinctive groups for our study: undergraduate and postgraduate students. Our findings show that…