The development and enhancement of creative thinking capacities is essential to marketing students' success. But despite marketing students' need to enhance and evidence their creative capacity skill set for the careers of the future, there exist few available models for marketing educators to introduce creative thinking skill development. This…

In order to test the feasibility of the curriculum system of TRIZ used in humanities and social science majors, this study will test whether it is effective to cultivate students' creativity and to train their ability to solve problems. This study designs the randomly experimental targets in the two control groups for pretest and post-test. This…

An innovative teaching method used in a theories of personality class at Eastern New Mexico University is described. The objectives of this method were to foster growth in creativity among students by involving them in creative activities or experiential sessions and to test for improvement in student creativity scores. The following procedure was…