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Direct linkLoudon, David L.; Carson, Charles M. – Journal of College Teaching & Learning, 2008
In the Spring of 2006 Samford University's School of Business made a decision to participate in The Wall Street Journal's Academic Partnership (AP) program beginning with the Fall semester of 2006. This paper examines School of Business student and faculty attitudes and usage of the WSJ that made for a successful implementation this past year.…
Descriptors: Business Administration Education, Curriculum Implementation, Student Attitudes, Teacher Attitudes
