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Direct linkShrivastava, Archana – Journal of Teaching in International Business, 2020
This study investigated the impact of a student-centric, output-oriented methodology based on the principles of connectivism for knowledge creation in cross-cultural studies. The task involved selection of native commercial advertisements in which students were expected to work in virtual teams and find cultural differences in their interpretation…
Descriptors: Advertising, Cross Cultural Studies, Business Administration Education, Cultural Differences
