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Direct linkTeimourzadeh, Aria; Kakavand, Samaneh; Kakavand, Benjamin – Marketing Education Review, 2023
In the era of big data, many business organizations consider data analytics skills as important criteria in the acquisition of qualified applicants. As numerous managerial decisions in the field of marketing are becoming evidence-based, business schools have integrated case studies about different stages of data analytics such as problem…
Descriptors: Marketing, Teaching Methods, Programming Languages, Data Analysis
