The 13 Favorite Assignments featured here were presented at the 2012 Association for Business Communication (ABC) Annual Convention, Honolulu, Hawaii. A variety of learning objectives are featured, including the following: enhancing resume's visual impact, interpersonal skills, social media, team building, web design, community service projects,…

The author is the course director of MGT 3373 (Managerial Communication), a basic business communication course required for all business students attending a large university in the American Southwest. The course she inherited was functioning adequately, but it needed an infusion of energy and ideas to help it evolve into a more positive,…

In January 2006, the College of Business at Eastern Michigan University (EMU) instituted a cross-disciplinary program in international business (IB). Business communication is a major component of the program. Moreover, the need for business communication in other languages contributed greatly to the cross-disciplinary nature of the program. This…

One requirement often stressed by the author's Japanese business English students in sales and marketing positions is the need to talk about the product, or make presentations, in terms of its market growth and market share over time with the use of a visual representation. These requests have linguistic and conceptual elements that demand a lot…

This article describes how a small business school, as part of a strategic planning initiative to improve career services, added a self-directed career planning lab to an existing managerial communication course. The lab concept and the learning design are innovative because they met a student need without creating additional time demands on the…

Designed to guide those who want to replicate a similar program at their institutions, this article examines Xavier University's experience with The Business Profession, a required, noncredit series of career-related events that business majors take over a 4-year period. This program was developed in response to research indicating that early…

This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…

Business professionals increasingly use digital tools to collaborate across multiple cultures, locations, and time zones. Success in this complex environment depends on a shared culture that facilitates the making of knowledge and the best contributions of all team members. To prepare managers for such communication, the authors designed and…

Two online collaborative assignments that connected students in courses at Unitec, New Zealand, and Baruch College, City University of New York, are the focus of this article. For the first assignment, small, blended groups used five different online techniques to explore topics being discussed in an intercultural communication course at each…

For years, the author has been a fan of assigning students in business communication classes to draft messages that explained complex decisions or situations. The assignment is the author's variation of the negative or bad news message. This traditional genre has generated a new Web-based method by which people and organizations respond to public…

UCLA's program in strategic management for European corporate communication professionals provides participants with a concentrated, yet selective, immersion in those management disciplines taught at U.S. business schools, topics that are essential to their work as senior advisors to CEOs and as leaders in the field. The choice of topics…

To assess students' business writing abilities upon entry into the business program and exit from the capstone course, a multitiered assessment package was developed that measures students' achievement of specific learning outcomes and provides "value-added" scores. The online segment of the test measures five competencies across three process…

Since 1994, the University of South Carolina at Columbia and the Wirtschaftsuniversitat Wien (Vienna University of Economics and Business Administration) have offered a joint master's degree in international business. Communication instruction was initially a stable component of the program, with a week-long course at the beginning and a…