This paper argues that pedagogic efficacy of multimedia packages (interactive multimedia presentations) cannot be achieved by experimental research in the absence of a detailed pedagogical screenwriting framework. Following a summary of relevant literature, such a framework is offered, consisting of micro-level design guidelines. The guidelines…

Addresses one of three major challenges facing distance education--its claimed overreliance on behaviorist approaches to teaching and learning. Maintains that distance learning encourages students to review their own learning approaches and to be more proactive about their study methods. (CFR)