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Direct linkEverett, Sally; Gunduc, Melisa; Junjunia, Maimoona; Kroener, Laura; Maise, Jakob; Scott-Hyde, Katrina; Salem, Lara; Simsek, Asli – Marketing Education Review, 2023
This paper reports a study coauthored with second-year undergraduate students that examines student experiences of undertaking real-life, client-set marketing assessments with an equality and inclusion remit. Students were set a marketing assessment with an explicit social justice focus, thereby prompting them to reflect on their own backgrounds…
Descriptors: Marketing, Transformative Learning, Consciousness Raising, Social Problems
