Background/purpose: This article analyses the importance of University Social Responsibility (SRU), which is driven by a change in the vision of academics. The SRU initiatives appropriately enhance the reputation and brand image of universities. When universities actively engage in social and environmental initiatives, they are seen as an agent of socialisation. This can attract academics and also improve relationships with stakeholders, including the local community, through communication that must go well beyond marketing efforts to recruit potential academics and new stakeholders. A comprehensive communication plan should improve the discourse on the value of universities while helping to create more responsible societies. Indeed, this study focuses on how the university deploys its SRU principles through missions and interactions with society and the environment. Universities have the power to reshape the social and ecological domain to support the Social Development Goals. Materials/Methods: This study is part of a bibliometric review process aimed at providing an in-depth analysis of the evaluation methods and models used to measure the impact of social responsibility in universities. This methodology was chosen for its ability to identify, evaluate and synthesise the results of recent empirical research, thus ensuring a comprehensive view of evaluative approaches in education. Based on the recommendations of bibliometric guidelines, we have followed a rigorous process to identify, select and analyse relevant studies. Results: Our review revealed a significant growth in interest in SRU in the research community between 2018 and 2023, with a diversification of topics studied. Empirical research methods adopted include qualitative and quantitative approaches. Conclusion: SRU refers to the commitment of organisations, including universities, to contribute to the well-being of society and the environment beyond their immediate academic mission. As such, the university that shapes future leaders has a moral and ethical responsibility to promote social and environmental sustainability.