As it becomes more difficult to predict enrollment outcomes and the decline in high school graduates' looms on the horizon, the ability of higher education leaders to understand what characteristics of the university brand are most compelling for prospective students is important to ensure enrollment objectives are met. This mixed-methods…

The question of why postsecondary institutions produce different labor market outcomes is difficult to answer due to unobserved student characteristics. Here, I leverage students' geographic proximity to three classifications of postsecondary institutions -- earnings-enhancing, competitive, and Historically Black Colleges and Universities (HBCUs).…

This research explored the power of dominant partnerships in promoting community development. Two local communities sited in a coastal West African town, recorded notable transformation as a result of their members' long-standing interaction with a famous close by higher education institution. With a sample of three hundred and seventy-two…

This study empirically examines different factors that influence students to select universities in the UAE. The primary data were collected based on a survey of students at two public universities -- United Arab Emirates University and Zayed University, as well as three private universities -- New York University, Abu Dhabi University, and Alain…

What drives parents to decide to send their children to a particular type or stream of schooling over another? Existing literature suggests that parents take several factors into account while making their children's school choice: the academic reputation of the school, the distance between the child's home and school, a stronger focus on…

Purpose: The purpose of this paper is to identify the factors influencing Indonesian students' choice of university by estimating the trade-off students make in selecting a university. Design/methodology/approach: Conjoint analysis was used to examine the relative importance and the part-worth scores of the attributes that influence students'…

This article explores the factors affecting the content of universities' mission statements. We conceptualize missions as identity narratives, a type of symbolic representation of an organization. Based on the literature on organizational identity we argue that universities need to address two major challenges when crafting their mission…

One advantage of online learning settings relative to conventional classrooms is their anytime, anywhere accessibility. While online education programs provide students with flexible learning opportunities free from the restrictions of geographic location, a consistently growing number of students who prefer to learn exclusively online still…

The four college years is the last important developmental period of a young person's life, and what happens then can and often does have substantial consequences. He can be awakened and fired up to develop himself and his talents, he can plod through largely untouched or unenlightened, he can be frustrated and turned off, he can transfer, or he…