This study investigates how communities perceive students' cultural sensitivity and adaptability in electronic service-learning (e-SL) programs, focusing on Ateneo de Manila University in the Philippines. Employing qualitative methodology that incorporates online in-depth interviews and surveys, the research fills a gap by concentrating on…

Creation of a framework for Brand and Reputation Metrics in Education represents a significant milestone in the field of marketing and communications in the sector. Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent…

This doctoral research study examined how nontraditional students from different generations experience returning to college to gain insight into their media and technology usage habits and determine how those differences might influence enrollment marketing practices. The study was designed and administered using relationship marketing as a…