As it becomes more difficult to predict enrollment outcomes and the decline in high school graduates' looms on the horizon, the ability of higher education leaders to understand what characteristics of the university brand are most compelling for prospective students is important to ensure enrollment objectives are met. This mixed-methods…

Purpose: The purpose of this paper is to identify the factors influencing Indonesian students' choice of university by estimating the trade-off students make in selecting a university. Design/methodology/approach: Conjoint analysis was used to examine the relative importance and the part-worth scores of the attributes that influence students'…

This paper presents findings from an interpretative phenomenological analysis with 20 students from socio-economically disadvantaged backgrounds who were accepted onto a Foundation Year in Oxford University. It explores the factors that impacted on their decision to apply to a prestigious university and student's views on their transition to the…

The purpose of this article was to explore the main reasons influencing international students to study abroad. Main study abroad destinations are the United States, Australia, United Kingdom, and Canada. China is the leading sending country with 14% of the total market. This study explored the factors influencing international students to study…

The purpose of this study was to identify factors that influenced college choice of students who recently enrolled (current freshmen and sophomores) in agriculture programs at Oklahoma's land-grant university, as compared to recently enrolled students (current freshmen and sophomores) in selected agriculture programs at public community colleges…

Despite the number of arguments in support of or against the value and relevance of historically Black colleges and universities (HBCUs), there is little literature that takes an in-depth look at the diversity among HBCUs and the students who choose them. The purpose of this study was to explore the college choice motivations and academic…

Despite near universal acceptance in the value of higher education for individuals and society, college persistence rates in 4-year and community colleges are low. Only 57% of students who began college at a 4-year institution in 2001 had completed a bachelor's degree by 2007, and only 28% of community college students who started school in 2005…