This paper examines the mechanisms through which higher education institutions (HEIs) explore, focusing on organizational status and institutional logic. We hypothesize that the exploration mechanisms differ depending on the public and private sectors. Revisiting middle-status conformity, we assert that the U-shaped relationship is stronger for…

This study investigates the effects of corporate social responsibility (CSR) on brand reputation, brand trust, and brand loyalty in the context of higher education. The direct effect of CSR on brand loyalty, and indirect effects through brand reputation and brand trust have been investigated. Data for this study were collected from 300 students…

Purpose: Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt's destination brand equity. This investigation offers…

In the contemporary science and higher education system, national and supranational governments fund and foster universities to collaborate through specific funding lines and competition in World University Rankings, making it indispensable for universities to demonstrate collaboration at the organizational level. Thus, universities strive to…

The aim of this study is to explore the relationship between student engagement, brand image, student satisfaction and loyalty. Furthermore, the study intends to explore the mediating role of student satisfaction in the relationship between engagement and loyalty as well as brand image and loyalty in the context of higher education. A…

This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…

This article explores the often-ignored embodied dimension of rurality and its role in shaping students' transitions into higher education. Drawing on a 'figured worlds' framework, this narrative study examines how rural-background students in China navigate urban universities through embodied practice. Their encounters with university spaces…

This study investigates the evolving landscape of green universities by analyzing and comparing rankings from 2018 to 2022. It expands beyond the single score offered by the UI GreenMetric, employing Multi-Criteria Decision-Making (MCDM) techniques to evaluate universities from diverse perspectives. Focusing on the top 50 universities from 2022,…

Purpose: Prospective students and other stakeholders in the education system use global and national rankings as a measure of the quality of education offered by different higher educational institutions. The ranking of an Institution is seen as a measure of reputation and has a significant role in attracting students. But are students happy in…

Purpose: This study examined the influence of university corporate social responsibility (University CSR) on university corporate brand legitimacy through the lens of university brand trust. Design/methodology/approach: The study utilized a cross-sectional research design with a quantitative approach to gather data from a sample of 398 university…

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…

To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the…

Curricular analytics (CA) is a quantitative method that analyzes the sequence of courses (curriculum) that students in an undergraduate academic program must complete to fulfill the requirements of the program. The main hypothesis of CA is that the less complex a curriculum is, the more likely it is that students complete the program. This study…

In a knowledge economy, the generation of competitive advantages in Higher Education Institutions (HEIs) is based on intangible assets of Intellectual Capital (IC) such as quality in teaching, research, innovation, image, reputation and relationship with stakeholders. This knowledge area has aroused the interest of HEIs managers and the…

The purpose of the study is to examine the relationship pattern between school administrators' virtuous leadership behaviors and organizational prestige of schools. In order to examine the relationship pattern between variables, relational survey model (predictive design) was preferred among quantitative research methods. The study group of the…