Purpose: The objective of the research is to evaluate the experiential branding practices of a higher education institution (HEI) in India against student perceptions. Design/methodology/approach: Using a mixed-method approach for data collection, a range of relevant attributes of the experiential brand identity of the HEI was constructed. A…

Positioning strategy and ranking are critical issues in an increasingly competitive higher education landscape. Unless there is conceptual congruence between positioning strategies and rankings, the signals may become diffused and confusing for prospective students. This paper seeks the congruence between positioning strategies and ranking. Since…

Purpose: The purpose of this paper is to identify the factors influencing Indonesian students' choice of university by estimating the trade-off students make in selecting a university. Design/methodology/approach: Conjoint analysis was used to examine the relative importance and the part-worth scores of the attributes that influence students'…

National College Access Network (NCAN) has heard, repeatedly and consistently, over the years that one of the best aspects of NCAN membership is the ability to collaborate with and learn from other members. In an effort to further the transfer of ideas, NCAN, in the summer of 2016, hosted a series of four Idea Incubators across the country. These…

Higher education has seen significant changes in the student experience in the past 10 years. For the past decade, everything from student attitudes about college to the technology they use every day has impacted their satisfaction with, and perception of, the college experience. This report is a comparison of student satisfaction, separated by 10…

The aim of this article is to develop a framework that encapsulates the key managerial complexities of running offshore branch campuses. In the transnational higher education (TNHE) literature, several managerial ramifications and impediments have been addressed by scholars and practitioners. However, the strands of the literature are highly…

The Ruffalo Noel Levitz (RNL) Satisfaction-Priorities Surveys are the national standard for benchmarking student satisfaction in higher education. Since 1994, more than 2,900 colleges and universities have used the surveys to evaluate students' concerns that influence student success, college completion, student recruitment, strategic planning,…

For more than two decades, the national standard for benchmarking student satisfaction in higher education has been the Ruffalo Noel Levitz Satisfaction-Priorities Surveys. Since their beginning in 1994, these benchmark surveys have been used by more than 2,900 U.S. colleges and universities to evaluate students' concerns that correspond with…

This hermeneutic phenomenological study describes the lived experiences of high-achieving, low-income undergraduates and their transition into a college environment historically reserved for wealthy students. The results of this study indicate that these students are flourishing in full need-based financial aid programs as a result of their own…

This article presents a case study at Oakmont University where a presidential debate will be held on campus. Oakmont University is a large public research institution located in the Southeastern United States. This Carnegie Doctoral/Research I institution enrolls more than 35,000, 75% undergraduate and 25% graduate students. Located in somewhat of…

Since its debut in 1983, the "U.S. News & World Report College Guide" has become the premier "consumer report" of higher education. We find that peer assessment, which is the largest component of the "U.S. News & World Report" ranking function, contains a penalty for religiously affiliated schools that is independent of the other "U.S. News &…

The soul expressed in a college's traditions is the constant amidst radically changing equipment, techniques, styles, and individuals. The essential college or university is the sum of all the people who have made it--its traditions built on good times, pranks, friendships, serious concerns, devotion to something beyond one's self. (MLW)

An institution must communicate a meaningful common image. This image points to the institution's distinctiveness: the ideals, aspirations, and values espoused in the way it lives, teaches, and thinks. The importance of self-definition is discussed. (MLW)

Different types of donors may respond better to different types of approaches. Models built for four major donor groups (alumni, nonalumni individuals, business organizations) are described. (MLW)

A college guide provides prospective students various facts about life on and off campus at almost 300 U.S. colleges. It is designed to help the student make the most intelligent educational investment possible. It is selective, covering some of the best and most interesting institutions in the nation, providing written essays about them. Each…