State and federal governments invest millions of dollars in providing accurate and relevant information on expected outcomes to students pursuing higher education, but whether such information targets what students value about college is unclear. We use new survey data to identify the extent to which conventional indicators for college quality and…

This article discusses the methodological challenges of researching elite boys' schooling, in a study involving interviewing alumni who attended these schools from the 1970s to the 2020s. In particular, through a feminist poststructuralist methodological framing, it considers the necessity for researcher reflexivity in engaging in research in such…

The literature of brand management in higher education lacks significant research in two key areas: 1) theoretical models of the evaluation of brand equity and its impacts on supportive behaviors, and 2) a focus on alumni as a critical stakeholder group to higher education institutions. The new model of alumni-perceived higher education brand…

Creation of a framework for Brand and Reputation Metrics in Education represents a significant milestone in the field of marketing and communications in the sector. Stemming from a global collaboration led by the Council for Advancement and Support of Education (CASE), this framework highlights and addresses a critical need for consistent…

With the number of alumni of distance programs increasing, and the decline of public funding for higher education continuing, overlooking engaging these constituents both as active members within the alumni community and as donors will likely be progressively detrimental to institutions as time progresses. The purpose of this study was to…

Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…

The purpose of this study was to identify Core components perceived by faculty to be effective in their prominent graduate entrepreneurship education programs. The study sought to identify the best practices in graduate entrepreneurship education programs from the perceptions of faculty in the field. Research questions guiding the study were: (1)…

This article describes how a small private business school, accredited by the Association to Advance Collegiate Schools of Business, reengineered its career services programme to become a premier programme in the United States. Drawing on theory of involvement, the research gives business schools a strategy to improve business career placement…

Scholars, policymakers, accreditation bodies and industry leaders have called for an increased focus on scholarship that is both relevant and actionable for industry. In pursuance of this goal, many institutional solutions have been proposed. These solutions, however, have largely failed because they do not fully consider the individual and his or…

Modern higher education includes student-consumers who shop for educational opportunities and institutions that actively market themselves. This study examined the marketing of faith-based institutions to determine how faith-related missions are reflected in the printed recruitment materials, Web sites, and admissions portals of the 112 member…

The American Council of Trustees and Alumni (ACTA) is leading the charge to return "higher" to higher education. We are challenging the status quo to restore academic freedom, academic rigor, and real accountability to higher education. And, we are doing so with an ever-widening network of supporters and partners.

This study examines the determinants of the salaries of private college and university presidents. Ordinary least squares estimates suggest that institutional size, performance, and prestige are linked to presidents' compensation. Pay is for performance. Externally recruited presidents are paid more than those promoted from inside, which confirms…

Higher education administrators believe that revenues are linked to college rankings and act accordingly, particularly those at research universities. Although rankings are clearly influential for many schools and colleges, this fundamental assumption has yet to be tested empirically. Drawing on data from multiple resource providers in higher…

Despite the number of arguments in support of or against the value and relevance of historically Black colleges and universities (HBCUs), there is little literature that takes an in-depth look at the diversity among HBCUs and the students who choose them. The purpose of this study was to explore the college choice motivations and academic…

Past research has identified several institutional and individual antecedents that lead to greater intent to support an organization. This paper takes an organizational identification approach in developing an Alumni Relationship Model (ARM) that can be used by universities to generate greater support for their Alumni services activities. This…