This article describes three archetypal workers: eagles who innovate by improvements, otters who innovate by extension, and unicorns who innovate by paradigm. Each of these innovators is discussed in terms of domain-relevant skills, manipulative skills, and motivation. Needs of each type in terms of business culture are discussed. (PB)

This article confronts the tension between creative expression and organizational realities in the workplace. It offers tips on diagnosing such components of the work setting as personal potential and ambition, supervisors' roles, colleagues' roles, organizational culture, and other variables that may influence the success of one's innovations in…

Noting that many broadcasting personnel value creative processes more than final products, this paper suggests a modified-process definition of creativity in which artistic concerns of production personnel and goal-oriented business requirements of management combine to form a structured system for creative endeavors. Characteristics of creative…