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Bretz, Rudy | 3 |
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Bretz, Rudy – 1969
Although much has been written about techniques of artistic expression in the various media and about the social implications of the more persuasive of these, there is little information on communications theory which is useful to those who must make decisions concerning the applications of this new technology. Information refers to something…
Descriptors: Communication (Thought Transfer), Communications, Educational Media, Educational Researchers
Bretz, Rudy – 1971
Communication media are defined as systems that transmit messages for larger user systems which serve such purposes as instruction, information, entertainment, or propaganda dissemination. The report describes and discusses the uses of all types of communication media in instruction. Eleven uses for communication in instruction are described…
Descriptors: Audiovisual Communications, Communication (Thought Transfer), Communications, Educational Media
Bretz, Rudy – 1971
Twenty-eight specific communication media are defined and described in this monograph. A distinction is made between information and instruction and between instructional media and instructional aids. A set of criteria is proposed by means of which communication media may be distinguished from nonmedia, one medium may be distinguished from…
Descriptors: Audio Equipment, Audiovisual Aids, Audiovisual Communications, Classification