Explores the reasons for incorporating trend analysis of librarianship into library planning and marketing. Key financial and technological issues are reviewed, and the techniques of environmental scanning and alternative scenario-building to incorporate future trends are discussed. (AEF)

Findings from interviews with geoscience information specialists from government, academic institutions, and corporations reveal the following common themes for educational development: new technologies; changing models for libraries and information services; funding priorities; increasing and competing demands on the information specialist's…