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Download full textReece, Bonnie B.; Rifon, Nora J. – 1989
To learn whether the problem of misunderstanding in brand names might be caused by the content of advertisements or whether it stemmed from a failure in the exposure-processing chain with respect to the effect of the ads on consumers, a study investigated the extent to which marketers provide information in their advertising that clarifies the…
Descriptors: Advertising, Communication Research, Consumer Protection, Deception
Folk, Karen F., Ed. – 1995
This proceedings contains the texts of 5 invited papers and 28 refereed papers. The following are among the papers included: "Consumer Interest in the 1990's and Beyond" (Turner); "Esther Peterson and the Consumer Movement" (Galbraith); "The Public's Right to Government Information" (English); "Partnerships in…
Descriptors: Access to Information, Adult Education, Advertising, Consumer Economics
