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Direct linkOtieno, Christine; Spada, Hans; Liebler, Katharina; Ludemann, Thomas; Deil, Ulrich; Renkl, Alexander – Environmental Education Research, 2014
Environmental issues such as climate change are becoming ever more important in today's societies and politics. Information is spread by the media, for example, via the Internet or information brochures, employing different representational styles (e.g. sensational vs. neutral styles, emphasis of human vs. natural causes). We investigated the…
Descriptors: Conservation (Environment), Climate, Ecology, Information Dissemination
Peer reviewedMoscardo, Gianna – Journal of Interpretation Research, 1999
A brochure was designed to communicate information to tourists about the Great Barrier Reef World Heritage Area and its need for protection. A survey of 673 visitors evaluated the effectiveness of distribution methods, effectiveness of the brochure in communicating its intended messages, map effectiveness, visitor opinions of various brochure…
Descriptors: Audience Response, Conservation Education, Environmental Interpretation, Foreign Countries
Download full textLoken, Barbara; And Others – 1983
A study was conducted to determine the effectiveness of direct mail appeals in a heart health campaign and to explore the effects of three appeal types (positive, negative, and informational) on knowledge levels and behavior patterns. Seven-hundred fifty randomly selected households were mailed brochures representing one of the three appeal types.…
Descriptors: Adults, Advertising, Behavior Patterns, Community Attitudes
