This synthesis of information about marketing and information dissemination of education-related products is divided into three parts: an overview of major writings, specific marketing strategies, and resources for further study. The first part opens with a definition of marketing as it relates to education. A review of the literature provides…

Members of the Research and Development Exchange agreed to collaborate in the development of a resource base on the identification and validation of promising educational programs, practices, and products. Part of that effort has been the development of a central file of resource materials on validation and the abstracting and indexing of those…