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Direct linkTufts, Debra Roben – ProQuest LLC, 2010
The digital native has been the darling of market research and a major focus of education consternation throughout the first decade of the 2000s. These are the children and young adults the literature describes as those born after 1980 and who exhibit high technical savvy, particularly as it pertains to information and communication technology…
Descriptors: Self Efficacy, Young Adults, Age Differences, Marketing
