The class of 2020 includes some of the youngest members of the millennial generation. Most having been born in 1998, these students are so-called "digital natives." The academy must be ready to accept, welcome, and instruct these students. Doing so effectively may mean increasing the understanding of the issues that have shaped their…

Three major generations are represented in today's workforce: Baby Boomers, Gen X, and Millennials. Each of these groups has a wide range of definitions, but here they are defined according to their most common definitions: Baby boomers include those born in the decade following the end of World War II and are between the ages of 50 and 70 years.…

This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…

The oldest Millennials are now well-established in their careers, requesting flex schedules so they can take their kids to soccer practice in the afternoons; they have little in common with the typical 18- to 22-year-old undergraduate in many college classrooms. For faculty at campuses serving primarily traditional students, it seems like a good…

Significant responsibility for the transition from paper to online can be traced to the college admissions office. By instituting online applications, admissions offices fundamentally altered the way in which college admissions works. Always on the forefront of developing and implementing new technology for the benefit of faculty and students,…

In a relatively short time, technology applications have become an essential feature of the admissions business. They make the jobs of international admissions professionals easier in many ways, allowing for more robust communication with applicants and counselors, a streamlined application process, and quicker access to information about…

The stone age of college and university admissions was characterized by paper, snail mail, large file rooms, and cumbersome admission processes. Even more frightening to recall is that only fourteen short years ago, approximately 36,000 applications for admission to Michigan State University arrived hand printed on paper in sealed envelopes. Mere…

Mobile technology is one of several currents that upset the relatively placid world of admitting, enrolling, advising, serving, and graduating students. The authors have been involved with technology since they began in the profession. Technology is not really new to them. But with mobile technology, "so much" is new--indeed, foreign--to many…

Fear is an interesting word. Especially, when contemplating the contemporary collegiate registrar. The registrar profession seemed to diverge over the last decade. There appears now to be two categories. One is a benevolent person who honors traditional registrar standards, yet does little to grow the profession. The second is an ambassador of…

It can be difficult for any customer service environment to keep up with the whirlwind pace of change in today's technology-centric world. The challenge can be particularly daunting in an institutional setting accustomed to deliberative, consensus-driven change. The Office of the Registrar at Indiana University Bloomington (IUB) has a…