This resource handbook, which is designed for use by instructors of courses in advanced marketing, consists of a duty/task list with referenced resources, a duty/task list with learning activities, and a list of resources. Included in each list are materials dealing with the following topics: communication in marketing, economics in marketing,…

This teacher's guide is designed for use in a one-semester course to provide marketing and distributive education students with the skills necessary to open a marketing business. Included in the guide are a task list, a suggested teaching sequence, and a series of nine instructional units. The following topics are addressed in the individual…

This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship,…