This article explores and explains the subjectivity of self-helping adult learners, as depicted in contemporary, best-selling self-help books. It interrogates how those self-help texts embody particular features of self-helping subjectivity by appropriating neoliberalist perspectives on self and the world. It illuminates four salient features of…

The helpfulness of self-help reading was explored through interviews with 6 female self-help readers. Themes derived through phenomenological data analysis suggested that there is a distinct structure to the self-help reading experience, including self-help reading as a medium for revisioning of self. Implications for counseling practice and…