In their popular book "Made to Stick," Heath and Heath (2007) examined characteristics that make an idea sticky, that is, "understood and remembered, and have a lasting impact--they change your audience's opinions or behavior" (p. 8). Lecture-based instruction is a common but debated pedagogical approach in higher education, and a desire to understand how to increase lecture stickiness inspired this study. The central question that guided this qualitative study is: what factors do Indonesian university students describe as influencing the stickiness of traditional lecture-based instruction? This constructivist grounded theory study examined stickiness in an Indonesian higher educational context from an emic perspective. Sixteen Indonesian undergraduate students were selected to participate. Journal entries were recorded by all participants (in either written, audio, or video format) followed by in-depth semi-structured interviews with 15 of the participants. Audio and video journals and interview recordings were transcribed. Data from all journals and interviews was analyzed throughout the data collection process using a grounded theory approach focusing on an iterative process of initial, focused, and theoretical coding. The central understanding that emerged from this research was "It's about more than the material"--crafted content, engaging delivery, and a conducive learning context all contributed to lecture stickiness as the lecturer and students interacted in the learning process. As lecturers considered and included students in crafting content, delivery, and the wider learning context, students internalized the material and experienced change. This empirical study contributed theoretically to scholarship surrounding stickiness and lecture by providing a qualitative study of sticky lecture-based instruction in a non-Western context. This study also contributed practically to a deeper understanding of effective lecture-based instruction in an Indonesian higher educational context. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com.bibliotheek.ehb.be/en-US/products/dissertations/individuals.shtml.]