This paper first argues that the World Wide Web at its best, has been able only to imitate the resources and services of an exemplary research library. It then goes on to examine how academic research libraries can take advantage of their brand identity as market leaders in the information business. The basic concept of brands and branding…

A World Wide Web site, developed by University of Nebraska-Lincoln Information Services staff and funded by a NEB*SAT (Nebraska's multiple channel satellite and optical fiber educational telecommunications network) grant, provides a clearinghouse of distance education, Internet, and Web page development information that is useful to librarians and…

This paper discusses client service issues to be considered when transitioning to a virtual library situation. Themes related to the transitional nature of society in the knowledge era are presented, including: paradox and a contradictory nature; blurring of boundaries; networks, systems, and holistic thinking; process/not product, becoming/not…

Advancing library services in large universities requires creative approaches for "building to scale." This is the case for CIC, Committee on Institutional Cooperation (Big Ten), libraries whose home institutions serve thousands of students, faculty, staff, and others. Developing virtual Web-based services is an increasingly viable…

This report describes the University Library Alumni Outreach Research Project. The goals of the project were twofold: to describe and analyze alumni outreach initiatives currently offered by university libraries belonging to the Association of Research Libraries (ARL) as well as the alumni programs and services offered by the universities…

This paper outlines the efforts of the United Kingdom (UK) Joint Information Systems Committee (JISC) to help UK higher education institutions deal with the growing diversity of information resources. These efforts are based on two strands: the Electronic Libraries Program and the development of the JISC collections. These strands are now coming…

University of Akron administrators recognized that the library was the primary information resource on campus and the Web was another form of information. Previously, responsibility for Web development and policy passed between various committees and subcommittees. This article describes the implementation of a university Webmaster within the…

The Electronic Information Resources Task Force was formed by the University of Rhode Island Library to evaluate the present program and plan for and develop improvements. The specific charges to this to this Task Force were to: evaluate the range of the electronic information and delivery mechanisms relevant to the programs of the University of…

This SPEC Kit and Flyer focus on the gifts and exchange function in Association of Research (ARL) libraries. The survey was sent to 119 ARL institutions via e-mail; 62 usable replies were received. Results, discussed in the SPEC Flyer, highlight trends and effects of changes in library automation, staffing decreases, administrative reorganization,…

Describes the Selected Archives at Georgia Tech and Emory (SAGE), a local grant-funded project to build virtual library capabilities at both libraries. Discusses the progress made by the libraries in six areas: selecting materials; preserving original data formats; creating digital files; indexing digital files; designing Web-based navigation and…

This paper describes the experiences with marketing, a new concept at the Library at the University of South Africa (Unisa), which is the largest university in South Africa and one of the largest distance education institutions in the world. Following a discussion of marketing of the tertiary library and the service marketing triangle…

This paper presents a Knowledge Sharing project at the Aarhus School of Business (Denmark). As a result of a close cooperation between the Faculty of Modern Languages and the Library of the Aarhus School of Business, a Learning Resource Centre (LRC) is being established. The LRC serves as an exploratorium for the development and testing of new…

Describes three projects implemented by the Southern Illinois University at Carbondale's library that are designed to empower the patron: (1) patron-initiated borrowing; (2) Interlibrary Loan Link on FirstSearch databases; and (3) implementation of Web-based interlibrary loan request forms. Explains the role of institutional support and…

This book presents 19 case studies in library web site creation and implementation. The book begins with an introduction--"Introduction: Step into My Parlor" (Julie M. Still)--and is divided into three sections. The first section, Academic Library Web Sites, contains six case studies: "U-SEARCH: The University of Saskatchewan…

Discusses how the resources of public libraries are now available to distant learners through telecommunication services. Highlights increases in library Web access, revitalizations of libraries, and increases in library use. Summaries key items in one university-public library cooperative agreement. (AEF)