When the road is wet (there is a water layer on the road surface), the road marks become blurred and drivers are distracted. We discuss the contributing processes and identify which processes are dominant to the occurrence of this phenomenon. Modelling and a simple experiment demonstrate that the dominant processes are: (a) refraction of light by…

This paper is a report on a decade of teaching visual literacy at the American University (Washington, D.C.). Visual literacy is defined as an awareness that comes with appropriate development of basic visual and aural competencies. The 15 reasons for studying visual literacy are perception, drawing, expression, brain awareness, design elements,…

Fifty-eight undergraduates took part in an experiment evaluating a full-spectrum light closely approximating natural sunlight and a cool-white fluorescent light commonly used in institutional settings. Four classes of a single teaching assistant were used and each class was compared against itself under different lighting conditions. Data were…

Discusses physiological and psychological aspects of color. Includes guidelines for using color effectively, especially in the development of computer programs. Indicates that if applied with its limitations and requirements in mind, color can be a powerful manipulator of attention, memory, and understanding. (Author/JN)