Purpose: The objective of the research is to evaluate the experiential branding practices of a higher education institution (HEI) in India against student perceptions. Design/methodology/approach: Using a mixed-method approach for data collection, a range of relevant attributes of the experiential brand identity of the HEI was constructed. A…

University rankings have been widely criticized and examined in terms of the environment they create for universities. In this paper, I reverse the question by examining how ranking organizations have responded to criticisms. I contrast ranking values and evaluation with those practiced by academic communities. I argue that the business of ranking…

Purpose: The purpose of this paper is to identify the dimensions of service quality in the context of Islamic higher education (IHE); explain the determinant dimensions of overall perceived service quality (PSQ) according to students; and explains the difference in the level of quality felt by students in each dimension based on gender, year of…

Universities have become major actors on the global stage. Yet, as they strive to be "world-class," institutions of higher education are shifting away from their core missions of cultivating democratic citizenship, fostering critical thinking, and safeguarding academic freedom. In the contest to raise their national and global profiles,…

Branding has become an important issue within higher education. The use of core value statements and visions are expressions of this. To be a successful brand, organisations must also make sure they are different from others. However, in both the scholarly discourse and in political rhetoric, the Nordic model highlights equal access to education…

Development of academic mobility of students from different countries requires evaluating the influence of their cultural traits on the behavior on the educational products market. The subject of present study is the development of methodic approach towards evaluating the cross-cultural traits influence on students' behavior on the higher…

The American Council of Trustees and Alumni (ACTA) is leading the charge to return "higher" to higher education. We are challenging the status quo to restore academic freedom, academic rigor, and real accountability to higher education. And, we are doing so with an ever-widening network of supporters and partners.

In the activity of the university, the choice of channels of communication and the key message are very important. Values to be conveyed include the quality of the education, the solid chances of finding work, and the prestige and status of various specialties. Other essential tasks include determining who opinion and reference group leaders are…

This paper empirically evaluates Caplow and McGee's (The academic marketplace, 1958) model of academia as a prestige value system (PVS) by testing several hypotheses about the relationship between prestige of faculty appointment and job satisfaction. Using logistic regression models to predict satisfaction with several job domains in a sample of…

The requirement for legal behavior recognizes that the university is immersed in society and is subject to its rules; those rules are enforced by persons external to the academy. The need for ethical behavior, however, may require that the university stand apart from, or above, its supporting society. (MLW)

Colleges are appointing senior-level people to handle public relations. Concerns about the public's skepticism include: setbacks in Congress, attacks on moneymaking operations, academic quality, dissatisfaction of employers, cynicism about college sports, anxieties about cost, competition for resources, scandals, etc. (MLW)

The Hazen Foundation screens proposals, scouts projects in all parts of the country and annually funds three dozen programs and organizations. The foundation's overriding and continuing concern has been American youth and the environment and values that guide the development of young people. (MLW)

When a college or university's identity is closely linked to its education mission, the quality of student life and the effectiveness of the educational program assumes much greater importance. The talent development view of excellence that emphasizes the educational impact of the institution on its students is discussed. (MLW)

This collection of 26 essays examines the historical position of Harvard University as one of the nation's most influential institutions. Included are: (1) "Introducing Harvard: A Social, Philosophical, and Political Profile" (John Trumpbour); (2) "How Harvard is Ruled: Administration and Governance at the Corporate University"…